Who determines the terms and conditions of advertising campaigns for Christies International Real Estate?

According to the 2025 Christies International Real Estate Franchise Disclosure Document, Christies International Real Estate determines the methods of advertising, media employed, and scope, contents, terms, and conditions of advertising, marketing, promotional, and public relations campaigns and programs. This means that Christies International Real Estate has full control over the advertising strategies and their implementation.

This control extends to various aspects of advertising, including the specific methods used, the media channels selected, and the overall scope and content of the campaigns. Christies International Real Estate also manages the terms and conditions associated with these advertising efforts. This centralized approach ensures brand consistency and strategic alignment across all franchise locations.

For a prospective franchisee, this implies that while they may contribute to an advertising fund, they have limited direct influence over how those funds are spent or the specific nature of the advertising campaigns. However, franchisees are required to adhere to the brand's operational manual and brand guidelines in their local advertising and promotions, and Christies International Real Estate retains the right to approve or reject any marketing materials developed by the franchisee to ensure compliance with brand standards.