Who determines the scope of advertising campaigns for Christies International Real Estate?

According to the 2025 Christies International Real Estate Franchise Disclosure Document, Christies International Real Estate determines the scope of advertising campaigns. Specifically, Christies International Real Estate decides on the advertising methods, media channels, and the scope, content, and terms of all advertising, marketing, promotional, and public relations efforts.

This means that as a franchisee, you will have limited control over the broader advertising strategies and campaigns used to promote the Christies International Real Estate brand. While you may conduct local advertising and promotions, these must align with the brand's operational manual and guidelines. Christies International Real Estate retains the right to mandate the use of their advertising templates and materials or to approve any marketing materials you develop independently.

Christies International Real Estate also has the authority to require you to remove any marketing or advertising content that does not comply with their operational manual, brand guidelines, or any applicable laws. This ensures brand consistency and adherence to legal standards across all franchise locations. While franchisees contribute to the advertising fund, Christies International Real Estate ultimately decides how those funds are spent and the overall direction of advertising initiatives.