Who determines the media employed for advertising for Christies International Real Estate?

According to the 2025 Christies International Real Estate FDD, Christies International Real Estate determines the media employed for advertising, as well as the methods of advertising, scope, contents, terms, and conditions of advertising, marketing, promotional, and public relations campaigns and programs. This means that franchisees have limited control over the advertising strategies used to promote the brand.

Christies International Real Estate may require franchisees to use their advertising templates or materials, ensuring brand consistency. Franchisees can develop their own marketing materials, but Christies International Real Estate has the right to require the removal of any materials that do not comply with the Operations Manual, Brand Guidelines, or any laws. This ensures that all advertising aligns with the brand's standards and legal requirements.

While franchisees are responsible for local advertising and promotions, all such efforts must conform to the Operations Manual, including the Brand Guidelines. This highlights the importance of franchisees understanding and adhering to the franchisor's guidelines to maintain brand uniformity and avoid potential conflicts.