For Christies International Real Estate, does the definition of 'Internet' include blogs and vlogs?
Christies_International_Real_Estate Franchise · 2025 FDDAnswer from 2025 FDD Document
- 21.7. "Internet" means one or more related documents, designs, pages, or other communications or platforms that can be accessed through electronic means, including but not limited to the Internet, World Wide Web, social networking sites (including but not limited to Facebook, Twitter, LinkedIn, Instagram, YouTube, etc.), blogs, vlogs, and other applications, etc.
Source: Item 23 — RECEIPT (FDD pages 54–177)
What This Means (2025 FDD)
According to the 2025 Christies International Real Estate Franchise Disclosure Document, the definition of "Internet" explicitly includes blogs and vlogs. This definition is broad, encompassing various electronic communication platforms. For a prospective franchisee, this means that Christies International Real Estate considers online activities such as blogging and vlogging as part of their Internet presence and strategy. Franchisees should be aware that their online activities, including content on blogs and vlogs, fall under the purview of the franchise agreement and any related guidelines.
This definition extends to other social networking sites like Facebook, Twitter, LinkedIn, Instagram, and YouTube, indicating that Christies International Real Estate takes a comprehensive approach to digital presence. The franchisor maintains control over rights related to the metaverse, which is separate from the Internet definition. This distinction highlights the brand's focus on traditional online platforms while reserving rights for emerging virtual technologies.
For a franchisee, understanding this definition is crucial because it dictates how they can market and operate their Christies International Real Estate business online. Franchisees must adhere to the brand's guidelines and policies when using these platforms to promote their services. This also implies that Christies International Real Estate may provide support, training, or specific requirements related to online marketing and content creation on blogs and vlogs to ensure brand consistency and compliance.
Overall, the inclusive definition of "Internet" in the Christies International Real Estate franchise agreement underscores the importance of digital marketing and online presence for franchisees. It also highlights the need for franchisees to stay informed about the franchisor's policies and guidelines regarding online activities to effectively promote their business while adhering to brand standards.