For Christies International Real Estate, is Customer Data included in Confidential Information?
Christies_International_Real_Estate Franchise · 2025 FDDAnswer from 2025 FDD Document
21.5. "Customer Data" means any name, address, email address, telephone number, date of birth, demographic data, behavioral data, customer service history, financial data, transaction data, correspondence, and other information about any potential, current, or former customer of the Business, whether stored in electronic, physical, or other forms or formats.
**8.1.
Definition.** "Confidential Information" means the methods, techniques, information, data, formats, marketing and promotional techniques and procedures, specifications, information, systems, software, and knowledge of and experience in operating and franchising CHRISTIE'S INTERNATIONAL REAL ESTATE businesses that we communicate to you or that you otherwise acquire in operating the Business under the System including, but not limited to, the Operations Manual and Brand Guidelines and the terms of this Agreement.
Source: Item 14 — PATENTS, COPYRIGHTS AND PROPRIETARY INFORMATION (FDD pages 40–41)
What This Means (2025 FDD)
According to Christies International Real Estate's 2025 Franchise Disclosure Document, Customer Data is explicitly defined and considered confidential. The FDD defines "Customer Data" as any information about potential, current, or former customers of the Business. This includes names, addresses, email addresses, phone numbers, dates of birth, demographic and behavioral data, customer service history, financial and transaction data, and correspondence, regardless of the format in which it is stored.
Christies International Real Estate defines "Confidential Information" as the methods, techniques, information, data, formats, marketing and promotional techniques and procedures, specifications, information, systems, software, and knowledge of and experience in operating and franchising CHRISTIE'S INTERNATIONAL REAL ESTATE businesses that they communicate to you or that you otherwise acquire in operating the Business under the System including, but not limited to, the Operations Manual and Brand Guidelines and the terms of this Agreement.
This means that as a Christies International Real Estate franchisee, you must treat all Customer Data as confidential and protect it from unauthorized disclosure. This obligation extends even after the franchise agreement terminates or expires, although you may retain Confidential Information as needed for legal, tax, and insurance purposes, subject to ongoing confidentiality restrictions. Franchisees should establish and maintain robust data security measures to comply with these confidentiality requirements.