What does the Christies International Real Estate Company own regarding the 'System'?

According to the 2025 Christies International Real Estate FDD, the 'System' refers to the CHRISTIE'S INTERNATIONAL REAL ESTATE system, which includes luxury real estate brokerage products and services, and other related services that Christies International Real Estate may designate in the future under the Marks. The System also includes approved products and services, certain distinctive types of equipment (including the Computer System), Confidential Information, marketing, business development, and advertising techniques, operating procedures, product and service quality standards, business methods, the Operations Manual, and other expertise that Christies International Real Estate supplies throughout the term of the Agreement.

In essence, the System encompasses all the proprietary elements that make up the Christies International Real Estate franchise offering. This includes not only the brand's trademarks and services but also the specific methods, procedures, and knowledge base that franchisees are expected to utilize in their operations. The definition is intentionally broad to cover any future services or products that Christies International Real Estate may introduce under its brand.

For a prospective franchisee, understanding the scope of the 'System' is crucial because it defines what they are licensing and what they are obligated to implement in their business. It also highlights the importance of adhering to the franchisor's standards and methods, as these are integral components of the System. The franchisee's success is tied to effectively utilizing and maintaining the integrity of the System as defined by Christies International Real Estate.