What does the Christies International Real Estate Company possess relating to the operation of the 'System'?
Christies_International_Real_Estate Franchise · 2025 FDDAnswer from 2025 FDD Document
- 21.13. "System" means the CHRISTIE'S INTERNATIONAL REAL ESTATE system which includes luxury real estate brokerage products and services, and other related services that we may designate in the future under the Marks; the approved products and services; certain distinctive types of equipment (including the Computer System; the Confidential Information; marketing, business development, and advertising techniques; operating procedures; product and service quality standards; business methods; the Operations Manual; and other expertise that we supply throughout the term of this Agreement.
Source: Item 23 — RECEIPT (FDD pages 54–177)
What This Means (2025 FDD)
According to the 2025 Christies International Real Estate Franchise Disclosure Document, the 'System' encompasses various elements crucial for operating a Christies International Real Estate franchise. These include luxury real estate brokerage products and services, along with any related services that Christies International Real Estate may designate in the future under its Marks. The System also incorporates approved products and services, specific types of equipment (including the Computer System), and confidential information.
Furthermore, the Christies International Real Estate System includes marketing, business development, and advertising techniques, operating procedures, product and service quality standards, and business methods. The Operations Manual, along with other expertise that Christies International Real Estate provides throughout the franchise agreement term, are also key components of the System.
For a prospective franchisee, understanding the full scope of the System is essential, as it represents the comprehensive framework within which they will operate their Christies International Real Estate business. Adherence to the System's standards and utilizing its resources are critical for maintaining brand consistency and achieving success as a franchisee.