What are 'Brand Guidelines' in relation to Christies International Real Estate advertising?

According to the 2025 Christies International Real Estate Franchise Disclosure Document, all advertising and promotions must conform with the Operations Manual, including the Brand Guidelines. Christies International Real Estate may require franchisees to use their advertising templates or materials in accordance with the Operations Manual, including the Brand Guidelines, or as they otherwise approve in writing.

If a franchisee uses or develops their own marketing materials for their business, Christies International Real Estate has the right to require them to remove any marketing materials or advertising that do not comply with the Operations Manual, Brand Guidelines, or any laws. The Brand Guidelines also include a social media policy that all digital marketing must comply with. Digital marketing includes social media accounts, applications, digital advertising, or other means of digital marketing to promote the brand, business, marks, and licensing or franchising opportunities.

Christies International Real Estate also requires that the franchisee's Trade Name must be displayed in accordance with their Operations Manual and the Brand Guidelines. Franchisees are required to have their Responsible Broker, Office Broker, Marketing Director and Agent Support Director attend the initial training program on the operation of a business and the Brand Guidelines and Systems. The Brand Guidelines are contained in the Operations Manual, which may include print collateral and publications for the franchisee's business.