How does Christies International Real Estate authorize the use of Marks on the Internet?
Christies_International_Real_Estate Franchise · 2025 FDDAnswer from 2025 FDD Document
You must follow our standards when you use the Marks, as well as the standards set forth in the Trademark License Agreement. You may not use the Marks as part of your corporate, partnership or limited liability company name, nor may you modify words, designs, symbols, or colors either alone or in combination with other words or logos, as part of any Mark or on any Internet URL address or domain name. You may not use the Marks in connection with the sale of an unauthorized products or services. You may use the Marks on the Internet only as we specifically authorize in the License Agreement or in the Operations Manual. Upon written notice, you must modify or stop using the Marks within 10 days of receiving written notice and, at your sole cost and expense, must promptly begin using such additional, modified or substituted Marks, and you are solely responsible for all related costs.
Source: Item 13 — TRADEMARKS (FDD pages 38–40)
What This Means (2025 FDD)
According to the 2025 Christies International Real Estate Franchise Disclosure Document, franchisees can use the Marks on the Internet only as specifically authorized in the License Agreement or in the Operations Manual. Franchisees are restricted from using the Marks as part of their corporate, partnership, or limited liability company name. They also cannot modify the words, designs, symbols, or colors of the Marks, either alone or in combination with other words or logos, on any Internet URL address or domain name. Additionally, the Marks cannot be used in connection with the sale of unauthorized products or services.
Christies International Real Estate retains the right to direct franchisees to modify or cease using the Marks with just 10 days' written notice. Franchisees are responsible for all costs associated with modifying or substituting Marks. This highlights the importance of franchisees staying updated with the franchisor's guidelines and any changes to trademark usage policies.
These regulations ensure brand consistency and prevent misuse of the Christies International Real Estate Marks online. It is typical in franchising to have strict brand standards to protect the overall brand image and reputation. Prospective franchisees should carefully review the License Agreement and Operations Manual to fully understand the scope of authorized Internet usage and the potential costs associated with any required changes.