What is the only acceptable phrase in which a Christies International Real Estate franchisee can use 'CHRISTIE'S'?
Christies_International_Real_Estate Franchise · 2025 FDDAnswer from 2025 FDD Document
You agree to the following additional obligations, pursuant to our obligations under the Trademark License Agreement:
(a) You shall not represent that you own any of the Marks.
(b) You shall not use any Marks that consist of or incorporate "CHRISTIE'S" in any manner other than in the phrase "CHRISTIE'S INTERNATIONAL REAL ESTATE."
(c) You shall not use the font of the "CHRISTIE'S" Marks for any words other than "CHRISTIE'S."
(d) You must use the Marks in combination with the marks set forth in Section 7 of Exhibit 1 of this Agreement, which may be modified from time to time in writing, with our prior written consent.
(e) You shall market, hold out and otherwise position the Marks as a leading luxury brand.
Source: Item 23 — RECEIPT (FDD pages 54–177)
What This Means (2025 FDD)
According to the 2025 Christies International Real Estate FDD, a franchisee can only use the name "CHRISTIE'S" within the specific phrase "CHRISTIE'S INTERNATIONAL REAL ESTATE".
This restriction ensures brand consistency and prevents franchisees from creating potentially confusing or diluting variations of the brand name. It also prevents a franchisee from representing that they own any of the Christies International Real Estate marks.
Furthermore, the FDD states that franchisees cannot use the specific font of the "CHRISTIE'S" mark for any words other than "CHRISTIE'S". Franchisees must also market the marks as a leading luxury brand. These stipulations are in place to maintain the brand's image and protect its trademarks.