What is the international class for the "Nice Difference. ®" mark used by Christian Brothers Automotive?

According to Christian Brothers Automotive's 2025 Franchise Disclosure Document, the "Nice Difference. ®" mark is registered under International Class 37. This classification is significant because it designates the types of services or goods associated with the trademark. In this case, Class 37 includes services related to the building, maintenance, and repair of automobiles. The registration date for this trademark was January 8, 2013, with the registration number 4271293.

For a prospective Christian Brothers Automotive franchisee, understanding the trademark classifications is crucial. It confirms that Christian Brothers Automotive has legally protected its brand name and associated slogans within the automotive service sector. This protection helps to prevent other businesses from using similar branding that could confuse customers or infringe on Christian Brothers Automotive's established reputation. The franchisee benefits from using a recognized and legally defended brand, which can aid in attracting and retaining customers.

Furthermore, the FDD emphasizes that franchisees must adhere to Christian Brothers Automotive's brand manual and must discontinue using a trademark if Christian Brothers Automotive modifies or discontinues it. While the tangible costs of compliance in such cases are considered an approved expense item, limited to the costs of changing signs, it's essential for franchisees to stay updated with any changes to branding guidelines. This ensures consistent brand representation and avoids potential legal issues related to trademark infringement. Franchisees are also obligated to notify Christian Brothers Automotive immediately if they become aware of any infringement or challenges to the use of the trademark.