Can the Christian Brothers Automotive franchisor change the advertising standards at any time?
Christian_Brothers_Automotive Franchise · 2025 FDDAnswer from 2025 FDD Document
orporation
independent right to enforce it. Franchisee will submit copies of all such executed
Nondisclosure Agreements to Franchisor within ten (10) days of their execution.
- ADVERTISING AND MARKETING.
8.01 Advertising Standards. Franchisee will only use such advertising, identification and
promotional materials and programs (including, but not limited to, printed and broadcast
advertisements, stationery, business cards, press releases, signs, displays, leaflets,
newspaper inserts, promotional mail outs and promotional literature) which have been
furnished by Franchisor or been approved in advance by Franchisor in accordance with
Section 8.04. All advertising by Franchisee shall be conducted in a dignified manner, shall
conform to such standards, specifications and requirements as Franchisor may specify from
time to time in writing, in its Confidential Operations Manual or otherwise, and shall not
in any way detract from, reflect unfavorably upon, or denigrate the Marks, the System, the
products, or Franchisor.
8.02 Administration of Franchisor's Marketing Program.
Source: Item 23 — RECEIPTS (FDD pages 76–372)
What This Means (2025 FDD)
According to the 2025 Christian Brothers Automotive Franchise Disclosure Document, the franchisor can modify advertising standards. The franchisee must use advertising, identification, and promotional materials that Christian Brothers Automotive furnishes or approves. All advertising must be conducted in a dignified manner and conform to the standards, specifications, and requirements that Christian Brothers Automotive specifies in writing, in its Confidential Operations Manual, or otherwise. The advertising should not detract from the marks, the system, the products, or Christian Brothers Automotive.
Christian Brothers Automotive retains the right to modify the provisions relating to websites and email addresses as it determines necessary or appropriate, and can do so in the Confidential Operations Manual. Franchisees must comply with all obligations, procedures, and duties regarding advertising as outlined in Section 8 of the agreement.
This means that Christian Brothers Automotive franchisees must stay updated with any changes to advertising standards, as these can be modified at any time by the franchisor. It is important for prospective franchisees to understand that they must adhere to the franchisor's advertising guidelines and obtain approval for any advertising materials they intend to use. Failure to comply with these standards could result in a breach of the franchise agreement.