What optional Toast subscriptions are available to Chop5 Salad Kitchen franchisees?
Chop5_Salad_Kitchen Franchise · 2024 FDDAnswer from 2024 FDD Document
In addition to the basic software subscription, you must purchase the following subscriptions from Toast: Enterprise Data Management; Gift Card Program; Loyalty Program; Online Ordering; Toast Takeout; and Kitchen Display. You may, but need not, purchase the following optional subscriptions from Toast: Marketing; and Third-Party Integration (for thirdparty delivery platforms such as UberEats, Doordash and GrubHub). If you choose not to purchase Toast's Marketing subscription, you must purchase another program that allows you to text market to your database (we currently use a program called Simple Texting).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 24–36)
What This Means (2024 FDD)
According to Chop5 Salad Kitchen's 2024 Franchise Disclosure Document, franchisees must purchase certain subscriptions from Toast, the designated POS system provider. However, some Toast subscriptions are optional. Specifically, franchisees may choose whether or not to purchase the Marketing and Third-Party Integration subscriptions. The Third-Party Integration subscription is for integrating third-party delivery platforms like UberEats, DoorDash, and GrubHub.
If a Chop5 Salad Kitchen franchisee decides not to purchase Toast's Marketing subscription, they are required to purchase another program that allows them to conduct text marketing to their customer database. The FDD notes that the company-owned restaurants currently use Simple Texting for this purpose.
Ultimately, the decision to purchase the optional Toast subscriptions will depend on the franchisee's marketing strategy and their approach to third-party delivery services. The cost of these subscriptions should be factored into the overall technology expenses for operating a Chop5 Salad Kitchen franchise.