How much can Chop5 Salad Kitchen increase the required expenditures for local advertising?
Chop5_Salad_Kitchen Franchise · 2024 FDDAnswer from 2024 FDD Document
| TYPE OF FEE 1 | AMOUNT 2, 3 | DUE DATE | REMARKS |
|---|---|---|---|
| Brand Fund Fee | [1st Year] 0.5% of Gross Sales [2nd Year] 1.0% of Gross Sales [Rest of Term] 1.5% of Gross Sales | Same as royalty fee | You must contribute this amount to the Brand Fund we administer. You have no voting rights pertaining to the administration of the Brand Fund, the creation or placement of advertising, or the amount of the brand fund fee. We may increase the brand fund fee by up to 4% on 180 days' prior notice. The maximum total amount we may charge at any given time for the brand fund fee, Local Advertising Commitment and Cooperative Advertising Fee is capped at 8.5%. |
| Local Advertising | [1st Year] 8.0% of Gross Sales | Monthly, as incurred | This is the minimum amount you must spend on advertising and marketing in your local market to promote your Restaurant. This expenditure is in addition to your brand fund fee. We may increase the required expenditures by up to 2% |
| Commitment | [Rest of Term] 3.0% of Gross Sales | on 180 days' prior notice. The maximum total amount we may charge at any given time for the brand fund fee, Local Advertising Commitment and Cooperative Advertising Fee is capped at 8.5%. |
Source: Item 6 — OTHER FEES (FDD pages 12–17)
What This Means (2024 FDD)
According to Chop5 Salad Kitchen's 2024 Franchise Disclosure Document, Chop5 Salad Kitchen may increase the required local advertising expenditures by up to 2% of gross sales, provided they give 180 days' prior notice.
For the first year, the franchisee is required to spend 8.0% of gross sales on local advertising. For the remainder of the franchise term, the local advertising commitment is 3.0% of gross sales. This means that Chop5 Salad Kitchen can increase the local advertising commitment to a maximum of 10.0% of gross sales in the first year and 5.0% of gross sales for the rest of the term.
It is important to note that the maximum total amount Chop5 Salad Kitchen may charge at any given time for the brand fund fee, local advertising commitment, and cooperative advertising fee is capped at 8.5% of gross sales. This cap could limit the ability of Chop5 Salad Kitchen to increase the local advertising commitment if the franchisee is already paying a significant amount in brand fund and cooperative advertising fees.