Who does Chocolate Bash use to produce advertising?
Chocolate_Bash Franchise · 2024 FDDAnswer from 2024 FDD Document
Our obligation. We will use the Marketing Fund only for marketing and related purposes and costs. Media coverage is primarily local. We use outside vendors and consultants to produce advertising. We are not required to spend any amount of advertising in the area or territory where any particular franchisee is located. We will maintain the brand website (which will be paid for by the Marketing Fund). We have no other obligation to conduct advertising.
Your own advertising material. You may use your own advertising or marketing material only with our approval. To obtain our approval, you must submit any proposed advertising or marketing material at least 14 days prior to use. If we do not respond, the material is deemed rejected. If you develop any advertising or marketing materials, we may use those materials for any purpose, without any payment to you.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 19–25)
What This Means (2024 FDD)
According to Chocolate Bash's 2024 Franchise Disclosure Document, the company utilizes outside vendors and consultants to produce advertising. The media coverage obtained through these efforts is primarily local.
Chocolate Bash franchisees should note that the franchisor is not obligated to spend any specific amount on advertising in the franchisee's particular area or territory. The franchisor maintains the brand website, with costs covered by the Marketing Fund, but has no other advertising obligations.
Prospective franchisees should be aware that they can use their own advertising or marketing material, but it requires approval from Chocolate Bash. To get approval, franchisees must submit the material at least 14 days before its intended use. If Chocolate Bash does not respond within that timeframe, the material is considered rejected. Additionally, Chocolate Bash may use any advertising or marketing materials developed by franchisees for any purpose without providing any payment to the franchisee.