Does Chocolate Bash use outside vendors for marketing?
Chocolate_Bash Franchise · 2024 FDDAnswer from 2024 FDD Document
We will use the Marketing Fund only for marketing and related purposes and costs. Media coverage is primarily local. We use outside vendors and consultants to produce advertising. We are not required to spend any amount of advertising in the area or territory where any particular franchisee is located. We will maintain the brand website (which will be paid for by the Marketing Fund). We have no other obligation to conduct advertising.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 19–25)
What This Means (2024 FDD)
According to Chocolate Bash's 2024 Franchise Disclosure Document, Chocolate Bash uses outside vendors and consultants to produce advertising. Media coverage is primarily local. Chocolate Bash maintains the brand website, which is paid for by the Marketing Fund.
As a Chocolate Bash franchisee, you are required to contribute 1% of gross sales per week to the Marketing Fund. However, Chocolate Bash reserves the right to have other franchisees contribute a different amount or at a different rate. Chocolate Bash-owned outlets are not obligated to contribute to the Marketing Fund. The Marketing Fund is not audited, but Chocolate Bash will make unaudited annual financial statements available to franchisees upon request.
After opening, franchisees must spend at least 4% of gross sales each month on marketing their business. Franchisees may use their own advertising or marketing material only with Chocolate Bash's approval, which requires submitting the material at least 14 days prior to use. If Chocolate Bash does not respond, the material is deemed rejected. Chocolate Bash may use any advertising or marketing materials developed by franchisees for any purpose, without any payment to the franchisee.