What was the total net change in Chocolate Bash outlets in 2021?
Chocolate_Bash Franchise · 2024 FDDAnswer from 2024 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2021 | 1 | 2 | +1 |
| 2022 | 2 | 4 | +2 | |
| 2023 | 4 | 8 | +4 | |
| Company-Owned | 2021 | 3 | 3 | 0 |
| 2022 | 3 | 3 | 0 | |
| 2023 | 3 | 3 | 0 | |
| Total Outlets | 2021 | 4 | 5 | +1 |
| 2022 | 5 | 7 | +2 | |
| 2023 | 7 | 11 | +4 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 35–38)
What This Means (2024 FDD)
According to Chocolate Bash's 2024 Franchise Disclosure Document, the total net change in outlets in 2021 was +1. This means that the total number of Chocolate Bash outlets increased by one during that year. Specifically, the number of franchised outlets increased by one, while the number of company-owned outlets remained the same. At the start of 2021, there were a total of 4 outlets, and by the end of the year, there were 5.
For a prospective franchisee, this indicates a modest growth in the Chocolate Bash system during 2021. While not a large increase, it does show positive movement. It is important to consider this figure in the context of the overall growth strategy of Chocolate Bash and the performance of individual locations. A single net change could result from multiple openings and closures, so further investigation into the specific outlet activity would be beneficial.
It's also worth noting the distinction between franchised and company-owned outlets. In 2021, the growth came from franchised locations, while the company maintained its number of company-owned stores. This could suggest a focus on expanding through franchising rather than corporate expansion. A potential franchisee should inquire about the support and resources provided to franchised locations compared to company-owned ones to understand the franchisor's priorities and investment in franchisee success.