How many company-owned Chocolate Bash outlets were operating at the start of 2021?
Chocolate_Bash Franchise · 2024 FDDAnswer from 2024 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2021 | 1 | 2 | +1 |
| 2022 | 2 | 4 | +2 | |
| 2023 | 4 | 8 | +4 | |
| Company-Owned | 2021 | 3 | 3 | 0 |
| 2022 | 3 | 3 | 0 | |
| 2023 | 3 | 3 | 0 | |
| Total Outlets | 2021 | 4 | 5 | +1 |
| 2022 | 5 | 7 | +2 | |
| 2023 | 7 | 11 | +4 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 35–38)
What This Means (2024 FDD)
According to Chocolate Bash's 2024 Franchise Disclosure Document, at the start of 2021, there were 3 company-owned outlets. Throughout 2021, there were no changes to the number of company-owned Chocolate Bash locations, as the number at the end of the year remained at 3.
This indicates that Chocolate Bash had a small base of corporate-run stores at that time, which they maintained without opening or closing any additional company-owned locations during that year. This could reflect a strategy of focusing on franchise growth rather than expanding their own corporate footprint.
For a prospective franchisee, this information provides insight into Chocolate Bash's business model and growth strategy. The stability in the number of company-owned stores might suggest a preference for franchising as the primary means of expansion. It would be prudent for a potential franchisee to inquire about the role and performance of these company-owned stores in Chocolate Bash's overall operations and support for franchisees.