Will Chocolate Bash maintain a website for the brand?
Chocolate_Bash Franchise · 2024 FDDAnswer from 2024 FDD Document
g Fund. (Section 5.5)
- G. Website. We will maintain a website for the Chocolate Bash brand, which will include your business information and telephone number. (Section 5.5)
Advertising
Our obligation. We will use the Marketing Fund only for marketing and related purposes and costs. Media coverage is primarily local. We use outside vendors and consultants to produce advertising. We are not required to spend any amount of advertising in the area or territory where any particular franchisee is located. We will maintain the brand website (which will be paid for by the Marketing Fund). We have no other obligation to conduct advertising.
Your own advertising material.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 19–25)
What This Means (2024 FDD)
According to Chocolate Bash's 2024 Franchise Disclosure Document, Chocolate Bash will maintain a website for the brand. The FDD specifies that the website will include the franchisee's business information and telephone number. The brand website will be paid for by the Marketing Fund, which franchisees contribute to weekly.
Chocolate Bash franchisees are required to contribute 1% of gross sales per week to the Marketing Fund. While Chocolate Bash outlets are not obligated to contribute to the Marketing Fund, the fund will be used for marketing and related purposes and costs, including maintaining the brand website.
It is important to note that Chocolate Bash is not required to spend any specific amount of advertising in the area or territory where any particular franchisee is located. Franchisees are also required to spend at least 4% of gross sales each month on marketing their individual business, in addition to the 1% contribution to the Marketing Fund.