Under what name does Chicken Guy (Franchisor), LLC conduct business?
Chicken_Guy Franchise · 2025 FDDAnswer from 2025 FDD Document
To simplify the language in this disclosure document, "we," "us" or "Chicken Guy" means Chicken Guy (Franchisor), LLC, the franchisor. "You" means the person or legal entity who buys the franchise. If you are a corporation, a partnership or a limited liability company, certain provisions of this disclosure document also apply to your owners and will be noted.
Chicken Guy (Franchisor), LLC is a Florida limited liability company formed on May 16, 2019. Our principal place of business is 4700 Millenia Boulevard, Suite #400, Orlando, Florida 32839. We do business under the name "Chicken Guy!"
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 6–8)
What This Means (2025 FDD)
According to the 2025 Chicken Guy Franchise Disclosure Document, Chicken Guy (Franchisor), LLC conducts business under the name "Chicken Guy!". This is the brand name that franchisees will use to operate their restaurants. The Chicken Guy! concept derives its name from chef and TV personality Guy Fieri. Chicken Guy! Restaurants are fast casual restaurants featuring all-natural anti-biotic free chicken tenders, which are hand-breaded, marinated in pickle brine and buttermilk, infused with flavorful herbs, and served with a myriad of signature sauces.
The FDD emphasizes the importance of the "Chicken Guy!" name and mark, along with other proprietary marks, logos, and designs, as key identifiers of the Chicken Guy! System. These marks are used to distinguish Chicken Guy! restaurants and ensure consistency across all franchise locations. Franchisees are required to adhere to the standards and procedures outlined in the confidential Operations Manual, which further reinforces the brand's identity and operational model.
Prospective franchisees should understand that the "Chicken Guy!" name is a valuable asset and a key component of the franchise system. They are granted the right to use this name and associated marks as part of their franchise agreement, but they must also protect and maintain the integrity of the brand. This includes adhering to the brand's standards for food quality, service, and restaurant appearance. The franchisor retains the right to change the Manual and the elements of the System periodically.