Under what conditions would the Chicken Guy Franchise Agreement be amended to substitute a new name?
Chicken_Guy Franchise · 2025 FDDAnswer from 2025 FDD Document
If the License Agreement is terminated or if we should elect to use a principal name other than "Chicken Guy!" to identify the System, the System and the Franchise Agreement will be deemed amended to substitute that name, and you will be required to incur the necessary costs to adopt the new name.
Source: Item 13 — TRADEMARKS (FDD pages 36–38)
What This Means (2025 FDD)
According to the 2025 Chicken Guy Franchise Disclosure Document, the Franchise Agreement may be amended to substitute a new name under two specific conditions. First, if the License Agreement is terminated, the Franchise Agreement will be amended to reflect a new name for the system. Second, if Chicken Guy elects to use a principal name other than "Chicken Guy!" to identify the system, the Franchise Agreement will also be amended.
In either of these scenarios, the franchisee is responsible for covering the costs associated with adopting the new name. This could include expenses related to rebranding, such as updating signage, marketing materials, and other items that display the Chicken Guy! name.
This provision highlights the importance of the License Agreement between Chicken Guy and its parent company, Chicken Concept, LLC, which grants Chicken Guy the right to use the "Chicken Guy!" name. If this agreement is breached and terminated, it directly impacts the franchisee's ability to operate under the established brand name. Prospective franchisees should carefully consider the potential costs and disruptions associated with a name change when evaluating the Chicken Guy franchise opportunity.