What does the typical signage package for a Chicken Guy restaurant include?

According to Chicken Guy's 2025 Franchise Disclosure Document, the typical signage package includes several components. It features a minimum of one large exterior facial sign to attract customers, an exterior banner sign for promotions or branding, digital menu boards to display the menu, marked awnings for visual appeal and branding, and an interior and directional signage package to guide customers within the restaurant. The type of signage installed at a Chicken Guy location is subject to local ordinances, which may impose height and size restrictions.

Prospective franchisees should be aware that the cost for signage, as detailed in Item 7, ranges from $20,000 to $95,000 for in-line, end cap, or drive-thru locations, and from $15,000 to $95,000 for nontraditional restaurants. These costs are paid to vendors as they are incurred and arranged. Given the variability in local regulations and the range of signage elements included, it's important for franchisees to work closely with Chicken Guy and local authorities to ensure compliance and effective branding.

The signage package is a crucial part of establishing the Chicken Guy brand and creating a consistent customer experience. The exterior signs and awnings help to attract customers, while the interior and directional signage guides them through the restaurant. Digital menu boards are a modern and efficient way to display the menu and promote specials. Franchisees should carefully consider the signage requirements and costs when planning their initial investment.