What symbol must a Chicken Guy franchisee use with all registered marks?
Chicken_Guy Franchise · 2025 FDDAnswer from 2025 FDD Document
You must follow our rules when you use our Proprietary Marks. You may not use the Proprietary Marks on any vehicles without our prior written approval. You may not modify the Proprietary Marks in any manner in connection with your display of, or creation or duplication of materials bearing, the Proprietary Marks. You may not use the Proprietary Marks or any variations of the Proprietary Marks or marks or names confusingly similar to the Proprietary Marks in any manner not authorized by Chicken Guy or in any corporate, limited liability company or partnership name and may not use any other trade names, service marks or trademarks in conjunction with the Franchised Restaurant. You must use the symbol ® with all registered marks and the symbol ™ with all pending registrations or other marks. You may not use the Proprietary Marks in connection with the sale of any unauthorized products or services or in any manner not authorized in writing by us.
Source: Item 13 — TRADEMARKS (FDD pages 36–38)
What This Means (2025 FDD)
According to Chicken Guy's 2025 Franchise Disclosure Document, franchisees are required to use specific symbols when displaying the brand's trademarks. For all registered marks, the franchisee must use the symbol ®. For marks that have pending registrations or other unregistered marks, the franchisee must use the symbol ™.
This requirement ensures that Chicken Guy's trademarks are properly identified and protected. Using the correct symbols helps to inform the public that these marks are claimed by Chicken Guy and are legally protected, which can deter infringement and maintain brand integrity. Failing to use these symbols correctly could potentially lead to legal issues or damage the brand's reputation.
It is important for prospective Chicken Guy franchisees to understand these trademark usage rules, as compliance is mandatory. Franchisees should ensure that all marketing materials, signage, and other uses of the Chicken Guy trademarks adhere to these guidelines. This includes seeking clarification from the franchisor if there is any uncertainty about which symbol to use for a particular mark.