Are Chicken Guy restaurants operated by Chicken Guy and its affiliates required to contribute to the Brand Fund?

According to Chicken Guy's 2025 Franchise Disclosure Document, Chicken Guy restaurants operated by Chicken Guy and its affiliates are required to contribute to the Brand Fund. These contributions must be made on the same basis as comparable franchisees. This means that company-owned locations are not exempt from contributing to the Brand Fund, ensuring that all restaurants in the Chicken Guy system support the brand's marketing and advertising efforts.

The Brand Fund is used for the enhancement and protection of the Chicken Guy system and its Proprietary Marks. It supports the creation and development of advertising, marketing, public relations, research, and related programs. Chicken Guy has sole discretion over the use of the Brand Fund monies, ensuring they are used to improve public recognition and perception of the brand.

This requirement ensures that company-owned restaurants contribute their fair share to the Brand Fund, aligning their interests with those of the franchisees. Prospective franchisees can be assured that Chicken Guy is also invested in the marketing and advertising efforts that benefit the entire system. This arrangement is typical in franchising, where both franchisor-owned and franchisee-owned locations contribute to a common marketing fund.