What is the registration number for the trademark "CHICKEN GUY!"?
Chicken_Guy Franchise · 2025 FDDAnswer from 2025 FDD Document
| Mark | Registration No. | Registration Date |
|---|---|---|
| 5705090 | March 19, 2019 | |
| CHICKEN GUY! | 5693176 | March 5, 2019 |
| SAUCE SQUAD | 6701843 | April 12, 2022 |
Source: Item 13 — TRADEMARKS (FDD pages 36–38)
What This Means (2025 FDD)
According to Chicken Guy's 2025 Franchise Disclosure Document, the trademark "CHICKEN GUY!" is registered with the United States Patent and Trademark Office under registration number 5693176. The registration date for this trademark is March 5, 2019. This registration grants Chicken Concept, LLC, Chicken Guy's parent company, the legal right to use and protect the "CHICKEN GUY!" mark. Chicken Guy grants franchisees the right to operate a restaurant under this name and utilize other proprietary marks.
As a Chicken Guy franchisee, you are required to adhere to specific rules regarding the use of their proprietary marks. You cannot use the marks on vehicles without prior written approval, modify them in any way, or use confusingly similar marks. The FDD states that franchisees must use the appropriate symbols (® for registered marks, ™ for pending registrations) and cannot use the marks for unauthorized products or services. These regulations ensure consistent branding and protect the integrity of the Chicken Guy brand.
Furthermore, franchisees need written consent to use the trademarks on any Internet domain name, e-mail address, or website. Chicken Guy retains the right to approve website content, hyperlinks, and materials used, and may even require franchisees to use a designated hosting service. They may also charge fees for website development, review, approval, or hosting. This level of control allows Chicken Guy to maintain a consistent online presence and protect its brand identity across all franchise locations.
It is important to note that the Franchise Agreement does not obligate Chicken Guy to defend or indemnify franchisees against infringement claims arising from the use of the Proprietary Marks. However, franchisees are required to immediately notify Chicken Guy of any infringement or litigation involving the marks and must cooperate in any defense or settlement. Franchisees are also prohibited from contesting the validity or ownership of the Proprietary Marks. This highlights the importance of adhering to Chicken Guy's guidelines for trademark usage and seeking their approval for any marketing or promotional materials.