What is the registration date for the "SAUCE SQUAD" trademark used by Chicken Guy?
Chicken_Guy Franchise · 2025 FDDAnswer from 2025 FDD Document
| Mark | Registration No. | Registration Date |
|---|---|---|
| 5705090 | March 19, 2019 | |
| CHICKEN GUY! | 5693176 | March 5, 2019 |
| SAUCE SQUAD | 6701843 | April 12, 2022 |
Source: Item 13 — TRADEMARKS (FDD pages 36–38)
What This Means (2025 FDD)
According to Chicken Guy's 2025 Franchise Disclosure Document, the trademark "SAUCE SQUAD" is registered with the United States Patent and Trademark Office. The registration date for the "SAUCE SQUAD" trademark is April 12, 2022, and it is listed under registration number 6701843. Chicken Guy grants franchisees the right to operate a restaurant under the name "Chicken Guy!" and to use their other current or future Proprietary Marks in the operation of the franchised restaurant. Chicken Concept, LLC, Chicken Guy's parent company, has the right to use and permit franchisees and licensees to use the name and mark "Chicken Guy!" in addition to certain related trademarks, service marks and other commercial symbols.
Chicken Guy franchisees must adhere to specific rules when using the company's proprietary marks. Franchisees are prohibited from using the proprietary marks on vehicles without prior written approval, modifying the marks in any way, or using confusingly similar marks in any unauthorized manner. The franchisee must use the symbol ® with all registered marks and the symbol ™ with all pending registrations or other marks. Franchisees are also restricted from using the proprietary marks in connection with the sale of unauthorized products or services or in any manner not explicitly authorized by Chicken Guy in writing.
Furthermore, franchisees need prior written consent to use the proprietary marks on any Internet domain name, e-mail address, or in the operation of any Internet website. Chicken Guy retains the right to grant or withhold consent at its sole discretion and may impose requirements such as prior written approval of domain names, website content, hyperlinks, and use of third-party materials. Chicken Guy may also designate the form and content of the franchisee's website, require hosting by the company or a designated third party, and mandate hyperlinks to Chicken Guy's website. The company may charge fees for developing, reviewing, approving, or hosting the franchisee's website.
It is important to note that the Franchise Agreement does not require Chicken Guy to defend or indemnify franchisees against claims of infringement or unfair competition arising from the use of the Proprietary Marks. However, franchisees are obligated to immediately notify Chicken Guy of any infringement of the Proprietary Marks or any related litigation. Franchisees cannot take any action regarding such infringement without Chicken Guy's written approval. Chicken Guy has the option to defend and control the defense of any proceeding arising from the franchisee's use of the Proprietary Marks, and the franchisee must fully cooperate in defending or settling the litigation. Franchisees are prohibited from contesting the validity or Chicken Guy's ownership of the Proprietary Marks.