How often do Chicken Guy restaurants operated by Chicken Guy and its affiliates contribute to the Brand Fund?

According to the 2025 Chicken Guy FDD, Chicken Guy restaurants operated by Chicken Guy and its affiliates contribute to the Brand Fund on the same basis as comparable franchisees. This means that company-owned locations are expected to contribute to the Brand Fund under the same terms and conditions as franchised locations.

The Brand Fund is used for marketing and brand-related activities, such as advertising, public relations, and research, all intended to enhance the Chicken Guy system and its trademarks. Franchisees are required to contribute to this fund, with contributions potentially reaching up to a maximum annual amount of $30,000 during each of Chicken Guy's fiscal years. This amount can be modified by Chicken Guy.

This arrangement ensures that company-owned restaurants share in the financial responsibility of promoting the brand alongside franchisees. It also means that Chicken Guy has the discretion to use the Brand Fund monies for purposes it deems beneficial to the system. Franchisees must participate in all programs instituted by the Brand Fund.

Prospective franchisees should review the attached Data Sheet referenced in the FDD to understand the specific contribution amount required for the Brand Fund. They should also inquire about how these funds have been used in the past and what plans Chicken Guy has for future marketing and advertising initiatives.