What is the maximum annual contribution a Chicken Guy franchisee must make to the Brand Fund?
Chicken_Guy Franchise · 2025 FDDAnswer from 2025 FDD Document
and Fund
We plan to establish the Chicken Guy! Brand Fund ("Brand Fund"). When established, you must contribute 2% of weekly Gross Sales of the Franchised Re
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 25–34)
What This Means (2025 FDD)
According to Chicken Guy's 2025 Franchise Disclosure Document, franchisees will be required to contribute to the Brand Fund once it is established. The contribution is 2% of weekly gross sales, but is capped at a maximum annual contribution of $30,000.
This means that even if 2% of a franchisee's weekly gross sales would total more than $30,000 annually, the franchisee's contribution is limited to that amount. The Brand Fund is used at the franchisor's discretion to enhance the Chicken Guy brand.
It's important to note that the franchisor has the right to modify the Weekly Marketing Obligation and reallocate funds between the Brand Fund, Regional Advertising Fund, and Local Store Marketing with written notice. Franchisees should be aware of this potential change and factor it into their financial planning.