Who licenses Chicken Guy to use the name and mark 'Chicken Guy!'?
Chicken_Guy Franchise · 2025 FDDAnswer from 2025 FDD Document
Pursuant to a License Agreement with Chicken Concept, LLC ("Licensor"), Chicken Guy has the right to use, and permit its franchisees to use, the name and mark "Chicken Guy!" in addition to certain related trademarks, service marks and other commercial symbols.
Source: Item 23 — RECEIPTS (FDD pages 50–286)
What This Means (2025 FDD)
According to Chicken Guy's 2025 Franchise Disclosure Document, Chicken Concept, LLC licenses Chicken Guy to use the 'Chicken Guy!' name and mark. Chicken Guy then has the right to permit its franchisees to use the name and mark, along with related trademarks, service marks, and other commercial symbols.
This licensing agreement is a crucial element of the franchise system. It allows Chicken Guy to maintain a consistent brand identity across all franchise locations. Franchisees benefit from using a recognized brand name, which can help attract customers and build trust.
Prospective franchisees should understand the terms of this licensing agreement, although it is an agreement between Chicken Concept, LLC and Chicken Guy, not the franchisee. Any changes or termination of this agreement could potentially impact the franchisee's ability to use the 'Chicken Guy!' name and associated branding. It would be prudent for a potential franchisee to inquire about the stability and long-term prospects of the licensing agreement between Chicken Guy and Chicken Concept, LLC.