If a Chicken Guy franchisee purchases local advertising materials from a source other than Chicken Guy or its affiliates, what requirements must these materials meet?
Chicken_Guy Franchise · 2025 FDDAnswer from 2025 FDD Document
- (2) Franchisee may purchase local advertising and promotion materials from any Chicken Guy-approved source. If purchased from a source other than Chicken Guy or its affiliates, these materials shall comply with federal and local laws and regulations and with the guidelines for advertising and promotions promulgated from time to time by Chicken Guy or its designee and shall be submitted to Chicken Guy or its designee at least 30 days prior to first use for its approval, which Chicken Guy may grant or withhold in its sole discretion. All local advertising and promotion materials shall bear the Proprietary Marks in the form, color, location and manner prescribed by Chicken Guy. In no event shall Franchisee's advertising contain any statement or material which, in the sole discretion of Chicken Guy, may be considered: (a) in bad taste or offensive to the public or to any group of persons; (b) defamatory of any person or an attack on any competitor; (c) to infringe upon the use, without permission, of any other persons' trade name, trademark, service mark or identification; or (d) inconsistent with the public image of Chicken Guy or the System.
Source: Item 22 — CONTRACTS (FDD page 50)
What This Means (2025 FDD)
According to Chicken Guy's 2025 Franchise Disclosure Document, if a franchisee chooses to purchase local advertising and promotion materials from a source other than Chicken Guy or its affiliates, the materials must adhere to specific requirements. These materials must comply with all applicable federal and local laws and regulations. Additionally, they must align with the advertising and promotion guidelines that Chicken Guy or its designee issues periodically.
Before using any local advertising or promotional materials, a Chicken Guy franchisee must submit them to Chicken Guy or its designee for approval at least 30 days in advance. Chicken Guy retains the sole discretion to either approve or reject these materials. Furthermore, all local advertising and promotion materials must display Chicken Guy's proprietary marks in the exact form, color, location, and manner that Chicken Guy prescribes.
Finally, the advertising must not contain any statement or material that Chicken Guy, in its sole discretion, considers to be in bad taste, offensive to the public, defamatory, infringing on another's trade name, or inconsistent with Chicken Guy's public image. This ensures that all advertising aligns with the brand's standards and reputation.