What are Chicken Guy franchisees prohibited from doing regarding internal or external announcements during a Crisis Situation?
Chicken_Guy Franchise · 2025 FDDAnswer from 2025 FDD Document
- (1) If an event occurs at the Franchised Restaurant that has or reasonably may cause harm or injury to customers, guests or employees (i.e., food spoilage/poisoning, food tampering/sabotage, slip and fall injuries, natural disasters, robberies, shootings, etc.) or may damage the Proprietary Marks, the System or the reputation of Chicken Guy (collectively "Crisis Situation"), Franchisee shall: (a) immediately contact appropriate emergency care providers to assist it in curing the harm or injury; and (b) immediately inform Chicken Guy by telephone of the Crisis Situation. Franchisee shall refrain from making any internal or external announcements (i.e., no communication with the news media) regarding the Crisis Situation (unless otherwise directed by Chicken Guy or public health officials).
Source: Item 22 — CONTRACTS (FDD page 50)
What This Means (2025 FDD)
According to Chicken Guy's 2025 Franchise Disclosure Document, franchisees are restricted from making announcements during a crisis. A "Crisis Situation" is defined as an event at the franchised restaurant that has or could reasonably cause harm or injury to customers, guests, or employees, such as food issues, injuries, natural disasters, or damage to the brand's reputation.
Specifically, Chicken Guy franchisees must immediately contact emergency care providers to address the harm or injury and inform Chicken Guy about the crisis by telephone. The franchisee is then prohibited from making any internal or external announcements regarding the situation. This includes refraining from communicating with the news media, unless Chicken Guy or public health officials direct otherwise.
This policy ensures that Chicken Guy maintains control over communications during sensitive situations, protecting the brand's image and ensuring consistent messaging. It also allows Chicken Guy to coordinate the response and manage the situation effectively, potentially involving legal, medical, or public relations professionals as needed. Franchisees must fully cooperate with Chicken Guy's directives during a crisis.