What is a Chicken Guy franchisee required to submit along with the Real Estate Site Application?
Chicken_Guy Franchise · 2025 FDDAnswer from 2025 FDD Document
- C. Real Estate Site Application. Franchisee shall submit to Chicken Guy a Real Estate Site Application (containing that information as Chicken Guy may reasonably require) for a proposed site which Franchisee reasonably believes to conform to site selection criteria that Chicken Guy establishes from time to time for demographic characteristics, traffic patterns, parking, character of the neighborhood, competition from other businesses in the area, the proximity to other businesses (including restaurants operated or franchised by Chicken Guy or its affiliates), the nature of other businesses in proximity to the site and other commercial characteristics (including the purchase price, rental obligations and other lease terms for the proposed site) and the size, appearance, other physical characteristics, and a site plan of the premises.
- D. Business Plan. Franchisee shall develop and submit to Chicken Guy, simultaneously with the submission of the Real Estate Site Application, a three-year business plan ("Business Plan") outlining the actions that Franchisee will take to ensure that Franchisee's operation and management of the Franchised Restaurant are in compliance with Chicken Guy's standards. During the term of this Agreement, Franchisee agrees to revise the Business Plan as required by Chicken Guy and further agrees to implement that Business Plan as approved by Chicken Guy.
Source: Item 22 — CONTRACTS (FDD page 50)
What This Means (2025 FDD)
According to Chicken Guy's 2025 Franchise Disclosure Document, a franchisee must submit a three-year business plan along with the Real Estate Site Application. This Business Plan should outline the specific actions the franchisee intends to take to ensure their restaurant's operation and management comply with Chicken Guy's standards.
The Real Estate Site Application itself must contain information that Chicken Guy reasonably requires. This information pertains to the site's demographic characteristics, traffic patterns, parking availability, the character of the neighborhood, and competition from other businesses in the area. It also includes the proximity to other businesses, including existing Chicken Guy restaurants or those of its affiliates, the nature of other businesses nearby, and other commercial characteristics. These commercial characteristics include the purchase price, rental obligations, other lease terms, the size and appearance of the premises, other physical characteristics, and a site plan.
Chicken Guy also requires franchisees to revise the Business Plan as needed during the term of the agreement and to implement the Business Plan as approved by Chicken Guy. This ensures ongoing alignment with the franchisor's standards and allows for adjustments based on changing market conditions or operational needs. This requirement is fairly standard in the franchise industry, as franchisors need to maintain consistency across all locations to protect their brand and ensure a uniform customer experience.