Can a Chicken Guy franchisee modify the Proprietary Marks when displaying or creating materials?

According to Chicken Guy's 2025 Franchise Disclosure Document, franchisees are explicitly prohibited from modifying the Proprietary Marks in any way when displaying or creating materials. The Proprietary Marks include all words, symbols, insignia, devices, designs, trade names, and service marks that Chicken Guy designates to identify the System. Chicken Guy retains the right to modify these marks, and franchisees must adhere to any additions or deletions.

This restriction ensures brand consistency and uniformity across all Chicken Guy franchise locations. Franchisees must use the Proprietary Marks exactly as specified by Chicken Guy in the operation of their franchised restaurant. This includes adhering to specific guidelines outlined in the franchise agreement and the manual.

The agreement also specifies that franchisees cannot use the Proprietary Marks on vehicles without prior written approval from Chicken Guy. Furthermore, franchisees are prohibited from using the Proprietary Marks, or any confusingly similar variations, in any manner not authorized by Chicken Guy, including in corporate names or in conjunction with other trade names. Franchisees must also use the appropriate symbols (® for registered marks and ™ for pending registrations) with the Proprietary Marks.

These strict controls over the use of Proprietary Marks are typical in franchising to protect the brand's identity and reputation. Prospective franchisees should understand that they have limited rights to use the Proprietary Marks and must follow Chicken Guy's guidelines precisely.