Is a Chicken Guy franchisee allowed to modify the Proprietary Marks when displaying or creating materials bearing the marks?
Chicken_Guy Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee shall not modify the Proprietary Marks in any manner in connection with Franchisee's display of, or creation or duplication of materials bearing, the Proprietary Marks. Franchisee shall not use the Proprietary Marks or any variations of the Proprietary Marks or marks or names confusingly similar to the Proprietary Marks in any manner not authorized by Chicken Guy or in any corporate, limited liability company or partnership name and shall not use any other trade names, service marks or trademarks in conjunction with the
Source: Item 22 — CONTRACTS (FDD page 50)
What This Means (2025 FDD)
According to Chicken Guy's 2025 Franchise Disclosure Document, franchisees are explicitly prohibited from modifying the Proprietary Marks in any way when displaying or creating materials that bear these marks. The Proprietary Marks include all words, symbols, insignia, designs, trade names, and service marks that Chicken Guy uses to identify its system, products, and services. Chicken Guy retains the right to modify these marks, and the franchisee's right to use them is subject to these changes.
This restriction ensures brand consistency and quality control across all Chicken Guy franchises. Franchisees must adhere strictly to the approved representations of the Proprietary Marks to maintain a uniform brand image. This includes any materials used in the operation of the franchised restaurant or any form of advertising. The agreement specifies that franchisees cannot use any variations or marks confusingly similar to the Proprietary Marks without authorization.
The franchise agreement also addresses the use of Proprietary Marks on the internet. Franchisees must not use the Proprietary Marks in any unauthorized manner as part of any URL, domain name, website, or social media profile. Any approved use of the marks online requires written consent from Chicken Guy, which can be withheld or conditioned as deemed appropriate by Chicken Guy. This includes approval of all electronic identifiers, website content, hyperlinks, and any third-party materials used.
Unauthorized use or attempted registration of the Proprietary Marks by a franchisee constitutes a breach of the franchise agreement and an infringement of Chicken Guy's rights. Franchisees are required to promptly inform Chicken Guy of any infringement of the Proprietary Marks they become aware of and must not take any legal action regarding such infringement without Chicken Guy's written approval. These measures protect Chicken Guy's brand identity and ensure that all franchisees operate under a unified and controlled brand image.