How do Chicken Guy and its affiliates contribute to the Regional Advertising Fund compared to other franchisees?

According to Chicken Guy's 2025 Franchise Disclosure Document, when a Regional Advertising Fund is established, Chicken Guy restaurants operated by Chicken Guy and its affiliates contribute to the fund on the same basis as other comparable franchisees. This means that company-owned locations are expected to contribute to the Regional Advertising Fund at the same rate and under the same conditions as franchised locations. The specific amount that franchisees must contribute to the Regional Advertising Fund is detailed in the Data Sheet attached to the Franchise Agreement and may be modified by Chicken Guy.

Chicken Guy retains the right to establish one or more Regional Advertising Funds for Chicken Guy restaurants. If a fund is established for an area that includes a franchisee's location, the franchisee is required to contribute to that fund. Chicken Guy or its designee has sole discretion over the advertising, marketing, and public relations programs financed by the Regional Advertising Fund, including the creative concepts, materials, endorsements, and the placement and allocation of advertising and marketing materials.

Franchisees are required to participate in all advertising, marketing, promotions, research, and public relations programs instituted by the Regional Advertising Fund. However, Chicken Guy is not liable to the franchisee for ensuring that expenditures by each fund in any geographic area are proportionate or equivalent to the contributions to the fund by Chicken Guy restaurants operating in that geographic area. Chicken Guy also reserves the right to suspend contributions to and operations of each fund, terminate any fund, and defer or waive advertising fees for franchised or company restaurants under unique circumstances.