What name must be exhibited at the Chick Fil A site as the name of the business?
Chick_Fil_A Franchise · 2025 FDDAnswer from 2025 FDD Document
- (e) exhibit the Trade Name at the Site as the name of the Business, and consistent with the parties' franchise relationship hereunder, not use or display to the public, in any manner, any other name, trade name or business name that would be contrary to the
mutual interests of the Operator and Chick-fil-A;
(w) "Trade Name" means the trade name "Chick-fil-A."
Source: Item 23 — Receipts (FDD pages 103–600)
What This Means (2025 FDD)
According to Chick Fil A's 2025 Franchise Disclosure Document, the "Trade Name" must be exhibited at the site as the name of the business. The FDD specifies that the "Trade Name" means the trade name "Chick-fil-A."
This means that as a Chick Fil A franchisee, you are required to display the name "Chick-fil-A" at your business location. You are also prohibited from using any other name, trade name, or business name that could be contrary to the mutual interests of the franchisee and Chick Fil A. This is to ensure brand consistency and protect the goodwill associated with the Chick Fil A brand.
This requirement is typical in franchising, as franchisors need to maintain a consistent brand image across all locations. By mandating the use of the "Chick-fil-A" trade name, Chick Fil A ensures that customers can easily identify the business as a part of the Chick Fil A system and that the brand's reputation is upheld.