On what date was the "Chick Fil A Waffle Potato Fries" trademark registered?

According to Chick Fil A's 2025 Franchise Disclosure Document, the trademark for "Chick Fil A Waffle Potato Fries" was registered on July 6, 1999. This information is part of a comprehensive list of trademarks owned by CFA Properties, Inc., an affiliate of Chick Fil A, and licensed to Chick Fil A for use in its franchise operations.

For a prospective Chick Fil A franchisee, understanding the trademark registration dates is crucial. It confirms the legal protection Chick Fil A has over its brand elements. This protection prevents other businesses from using similar names or logos that could confuse customers or dilute the brand's value. The registration of the "Chick Fil A Waffle Potato Fries" trademark ensures that franchisees can confidently market and sell this specific product under the established brand name.

The FDD also clarifies that Chick Fil A has the right to protect its trademarks at its own expense and requires franchisees to notify them of any potential infringements. While franchisees must cooperate in defending the trademarks, Chick Fil A is not obligated to pay any damages or costs recovered in a suit. Upon termination of the franchise agreement, franchisees must immediately cease all use of Chick Fil A's trademarks. This underscores the importance of adhering to the franchise agreement and respecting Chick Fil A's intellectual property rights throughout the duration of the franchise.

The trademarks listed in the FDD, including the registration date for "Chick Fil A Waffle Potato Fries", represent a significant asset for Chick Fil A and its franchisees. These trademarks contribute to brand recognition and customer loyalty, which are essential for the success of a Chick Fil A restaurant. Franchisees benefit from the established brand reputation and the legal protection afforded by these trademarks, allowing them to operate with a competitive advantage in the market.