What standards must a Chem Dry franchisee follow regarding the use of social media?
Chem_Dry Franchise · 2024 FDDAnswer from 2024 FDD Document
on must follow CDI's guidelines. FRANCHISEE agrees that all advertising, promotion, and marketing will be completely clear, factual, and not misleading or incomplete, and conform to both the highest standards of ethical advertising and marketing and the advertising and marketing policies that CDI prescribes from time to time. FRANCHISEE must follow CDI standards and specifications regarding use of social media in any way that references the Marks or involves the franchise. "Social media" includes personal blogs, common social networks, like Facebook , professional networks, like LinkedIn,
live-blogging tools like Twitter, virtual worlds, file, audio and video-sharing sites, and other similar social networking or media sites or tools. CDI's approval of FRANCHISEE'S separate website is conditioned on CDI's ownership of the URL for the separate website and FRANCHISEES compliance with the Advertising Rules & Guidelines. In the event that FRANCHISEE uses any advertising or promotional materials which are not in compliance with CDI's guidelines, CDI may: (a) charge FRANCHISEE a fine of $2,000 for each occurrence; or (b) terminate this Agreement. FRANCHISEE will pay such fine when invoiced.
6.
Source: Item 23 — Receipts (FDD pages 68–264)
What This Means (2024 FDD)
According to Chem Dry's 2024 Franchise Disclosure Document, franchisees must adhere to specific standards and specifications when using social media in any way that references Chem Dry's trademarks or involves the franchise. This encompasses a broad range of online platforms, including personal blogs, social networks like Facebook, professional networks such as LinkedIn, live-blogging tools like Twitter, virtual worlds, and file, audio, and video-sharing sites.
Chem Dry mandates that all local advertising and promotion efforts by franchisees must align with the company's guidelines. All advertising, promotion, and marketing materials must be clear, factual, and not misleading or incomplete. These materials must adhere to the highest standards of ethical advertising and marketing, as well as the specific advertising and marketing policies prescribed by Chem Dry.
Failure to comply with Chem Dry's advertising and promotional guidelines can result in penalties. Specifically, if a franchisee uses any advertising or promotional materials that do not meet Chem Dry's standards, Chem Dry may charge a fine of $2,000 for each occurrence. Alternatively, Chem Dry reserves the right to terminate the Franchise Agreement. Franchisees are obligated to pay any such fines upon invoicing. Additionally, Chem Dry's approval of a franchisee's separate website is contingent upon Chem Dry owning the URL for that website and the franchisee's adherence to the Advertising Rules & Guidelines.