What are the specific advertising rules and guidelines for Chem Dry, as mentioned in Item 8, and how do they relate to the franchisee's obligations regarding advertising and marketing, as described in Item 9?

solving operating problems you encounter.

Advertising and Promotions

All advertising, promotion and marketing must be completely clear and factual and not misleading and conform to the highest standards of ethical marketing and the promotion policies which CDI prescribes from time to time. You also must follow our standards and specifications regarding use of social media in any way that references the Marks, which includes the Chem-Dry trademark and other trade names, trademarks, trade dress, service marks and other commercial symbols, or involves the franchise. "Social media" includes personal blogs, common social networks like Facebook, Instagram, and Pinterest, professional networks like LinkedIn, live-blogging tools like Twitter, virtual worlds, file, audio and video-sharing sites, and other similar social networking or media sites or tools. You must use only advertising, promotional and marketing materials that CDI has prepared or approved. CDI's approval of your separate website is conditioned on CDI's ownership of the URL for the separate website and your compliance with the Advertising Rules & Guidelines. If you use any advertising or promotional materials that are not in compliance with CDI's guidelines, you will be subject to a fine of $2,000 per violation or termination of the Franchise Agreement. (Franchise Agreement - Section 10)

The Initial Package includes marketing support for the Chem-Dry Business which typically begins the month you complete New Buyer Training and continues for the following four months. In addition to this marketing support, you are expected to spend $1,000 per month on local advertising beginning the month after you complete New Buyer Training. After this period and continuing for the following eight months (the "Initial Marketing Period"), you are required to spend at least $2,000 each month in local marketing of which $1,000 should be dedicated to digital marketing. After the Initial Marketing Period, you are expected to spend at least 15% of your Gross Revenue with the vendor of your choosing to advertise and market the Chem-Dry Business in your Franchised Area. CDI reserves the right to

audit your advertising and marketing spending. You must mail reminder postcards/mailings to your customer data base at least four times per year. (Franchise Agreement – Section 9) You must participate in required promotional and national accounts programs unless we relieve you of this responsibility, in which case we or a third party may provide the necessary services.

Brand Marketing Fund

The Franchise Agreement includes a required monthly contribution to the Brand Marketing Fund ("BMF") of between $160 and $300 for each franchise ("BMF Contribution").