How often must a Chem Dry franchisee mail reminder postcards/mailings to its customer database?
Chem_Dry Franchise · 2024 FDDAnswer from 2024 FDD Document
Following the Initial Marketing Period, and through the remaining term of this Agreement, FRANCHISEE is expected to spend annually at least 15% of the BUSINESS'S Gross Revenue to advertise and promote the BUSINESS (this may include the costs of telephone directory advertising).
In addition, FRANCHISEE must mail reminder postcards/mailings to its customer data base at least four (4) times per year.
CDI reserves the right to audit FRANCHISEE'S advertising expenditures at any time upon its request.
Source: Item 23 — Receipts (FDD pages 68–264)
What This Means (2024 FDD)
According to Chem Dry's 2024 Franchise Disclosure Document, franchisees must mail reminder postcards or mailings to their customer database at least four times per year. This requirement is in addition to other marketing expenditures.
During the initial eight-month marketing period after training, franchisees must spend $2,000 per month on local marketing, with at least $1,000 dedicated to digital marketing, using Chem Dry's recommended vendors. Following this initial period, franchisees are expected to spend at least 15% of their business's gross revenue annually on advertising and promotion, which may include telephone directory advertising costs.
Chem Dry also retains the right to audit a franchisee's advertising expenditures at any time. Furthermore, Chem Dry may require franchisees to participate in international, national, regional, and other marketing promotions at the franchisee's expense, including promotional and national account programs. These marketing requirements are designed to maintain brand integrity and maximize promotional results.