What kind of support does Chem Dry provide for the Service?
Chem_Dry Franchise · 2024 FDDAnswer from 2024 FDD Document
e amount of any sales tax imposed by any federal, state, municipal or other governmental authority directly on sales and collected from customers, provided that the amount thereof is added to the selling price or absorbed therein and actually paid by FRANCHISEE to such governmental authority.
B. BRAND MARKETING FUND
-
- Recognizing the value of advertising and marketing to the development of goodwill and the public image of Chem-Dry Businesses, CDI has established a Brand Marketing Fund (the "BMF") for the advertising, marketing and public relations programs and materials CDI deems appropriate to promote the Chem-Dry brand. FRANCHISEE agrees to contribute a continuing, non-refundable, monthly amount between $100 and $300 as determined by CDI (the "BMF Contribution"). The BMF Contribution shall be payable on the 25th day of each month beginning the same month your first Monthly Franchise Fee payment is due. Chem-Dry Businesses operated by CDI or its affiliates shall contribute to the BMF on the same basis as Chem-Dry Business franchisees.
Source: Item 23 — Receipts (FDD pages 68–264)
What This Means (2024 FDD)
According to Chem Dry's 2024 Franchise Disclosure Document, Chem Dry provides support in the form of initial training and marketing. Chem Dry offers an initial training program that franchisees must complete before starting operations, covering cleaning techniques, equipment usage, estimating, and business solicitation.
Chem Dry has established a Brand Marketing Fund (BMF) to promote the Chem-Dry brand. Franchisees contribute a monthly amount between $100 and $300 to the BMF, which CDI uses for marketing, advertising, and public relations activities. These activities include market research, marketing technology, customer service programs, media purchases, and advertising production. Chem Dry may also deposit marketing payments received from suppliers or franchisees into the BMF.
Chem Dry also requires franchisees to list their business in telephone directories and may update this obligation to digital advertising. Chem Dry's affiliates may offer similar services, and while Chem Dry will address conflicts, there's no obligation to resolve disputes regarding territory or franchisor support. Chem Dry and its affiliates may integrate their operations and use common facilities for training and support, and franchisees are expected to participate in any referral programs established by Chem Dry.