What is a Chem Dry franchisee obligated to do to promote and enhance the business within their franchised area?

According to Chem Dry's 2024 Franchise Disclosure Document, franchisees must consistently strive to promote and improve their business within their designated territory. Specifically, the franchisee must faithfully, honestly, and diligently perform their obligations under the franchise agreement. This includes continuously exerting their best efforts to effectively promote and enhance the Chem Dry business and develop and service customers within the Franchised Area.

In addition to the general obligation to promote the business, Chem Dry franchisees must list their business in the principal regular (white pages) and telephone directories distributed within their Franchised Area. Chem Dry retains the option to convert and update this telephone directory listing obligation to digital and electronic advertising by providing written notice to the franchisee.

These obligations highlight the importance Chem Dry places on local marketing and customer service. Franchisees are expected to be proactive in building their customer base and maintaining a positive reputation within their community. The requirement to list the business in local directories ensures that potential customers can easily find and contact the franchisee. The franchisor's option to switch to digital advertising reflects the evolving marketing landscape and the need for franchisees to adapt to new technologies.