Following the termination or expiration of the Chem Dry franchise agreement, what action must the franchisee take regarding fictitious or assumed name registrations related to the use of any Chem Dry mark?

According to Chem Dry's 2024 Franchise Disclosure Document, after the franchise agreement terminates or expires, the franchisee must take action to cancel all fictitious or assumed name or equivalent registrations relating to the franchisee's use of any Chem Dry mark. This means the franchisee is responsible for ensuring that any business names or assumed names registered with state or local authorities that include the Chem Dry name or trademarks are officially cancelled.

This requirement is in place to protect Chem Dry's brand and prevent confusion in the marketplace. If a former franchisee continues to operate under a name that suggests affiliation with Chem Dry, it could mislead customers and damage the brand's reputation. By cancelling these registrations, the franchisee ensures they no longer have any legal claim to use the Chem Dry name.

In addition to cancelling fictitious name registrations, the franchisee must also cease using any Chem Dry marks, remove all Chem Dry signage from vehicles and buildings, and discontinue using any advertising materials that feature the Chem Dry brand. The franchisee must also forward any telephone number associated with the Chem Dry business to 1-800-CHEMDRY (1-800-243-6379) or another number specified by Chem Dry. These steps collectively ensure a clean break between the franchisee and the Chem Dry system, protecting the integrity of the Chem Dry brand and preventing any potential misuse of its trademarks and business identity.