Does Chem-Dry currently administer an advertising fund or any local or regional advertising cooperative?
Chem_Dry Franchise · 2024 FDDAnswer from 2024 FDD Document
- (6) Provide advertising materials for purchase. You are responsible for all advertising and promotion of your Chem-Dry Business. CDI is not required to conduct advertising for the franchise system and does not currently administer any advertising fund or any local or regional advertising cooperative in which you must or may participate although we reserve the right to establish a national advertising fund in the future. There is no advertising council composed of franchisees that advises us on advertising policies. (Franchise Agreement - Section 10.).
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 37–45)
What This Means (2024 FDD)
According to Chem-Dry's 2024 Franchise Disclosure Document, Chem-Dry does not currently administer an advertising fund or any local or regional advertising cooperative. However, Chem-Dry retains the right to establish a national advertising fund in the future. There is no advertising council composed of franchisees that advises Chem-Dry on advertising policies.
As a Chem-Dry franchisee, you are responsible for all advertising and promotion of your Chem-Dry business. Chem-Dry provides advertising materials for purchase.
After an initial marketing period, Chem-Dry franchisees are expected to spend at least 15% of their gross revenue with the vendor of their choosing to advertise and market the Chem-Dry Business in their Franchised Area.