Are the site selection criteria and development plans for Checkersrallys Restaurants considered proprietary information?
Checkersrallys Franchise · 2025 FDDAnswer from 2025 FDD Document
We consider certain information relating to the development and operations of Restaurants to be our trade secrets and proprietary information. This information includes:
- (i) ingredients, recipes and methods of preparation and presentation of certain food products;
- (ii) site selection criteria for Restaurants and plans and specifications for the development of Restaurants;
- (iii) sales, marketing and advertising programs and techniques for Restaurants;
- (iv) identity of suppliers and knowledge of specifications and pricing for authorized food products, materials, supplies and equipment;
- (v) knowledge of operating results and financial performance of Restaurants, other than your Franchised Restaurant;
- (vi) methods of inventory control, storage, product handling and management of Restaurants;
- (vii) computer systems and software programs; and
- (viii) any and all other information we provide you that is designated orally or in writing as proprietary or confidential or by its nature would reasonably be understood to be proprietary or confidential, regardless whether such information is specifically designated as proprietary or confidential.
Source: Item 14 — PATENTS, COPYRIGHTS, AND PROPRIETARY INFORMATION (FDD pages 63–64)
What This Means (2025 FDD)
According to Checkersrallys's 2025 Franchise Disclosure Document, the company considers certain information relating to the development and operations of its restaurants to be trade secrets and proprietary information. This includes site selection criteria for restaurants, as well as the plans and specifications for the development of Checkersrallys restaurants.
This designation as proprietary information means that Checkersrallys franchisees are obligated to maintain the confidentiality of these details. The franchisor aims to protect its competitive advantage and brand consistency by keeping these operational details confidential. Franchisees are typically prohibited from sharing this information with unauthorized parties, including competitors.
For a prospective Checkersrallys franchisee, understanding that site selection criteria and development plans are proprietary is crucial. It highlights the importance of adhering to the franchisor's guidelines and maintaining confidentiality. Franchisees should be aware that unauthorized disclosure or use of this information could have legal and financial repercussions, as outlined in the franchise agreement.