Does Checkersrallys require franchisees to submit advertising and promotional materials for approval if they are not prepared or previously approved by Checkersrallys?

According to Checkersrallys's 2025 Franchise Disclosure Document, franchisees must submit all advertising and promotional materials to Checkersrallys for approval if the materials were not prepared or previously approved by Checkersrallys and if they vary from Checkersrallys's standard advertising and promotional materials. Franchisees are prohibited from using any advertising or promotional materials that Checkersrallys has disapproved. This requirement ensures that all advertising and promotional efforts align with the brand's standards and image.

This stipulation is fairly standard in the franchise industry, as franchisors typically want to maintain control over their brand's messaging and image. By requiring approval, Checkersrallys can ensure consistency in marketing efforts across all franchise locations and prevent any potentially damaging or off-brand advertising.

For a prospective Checkersrallys franchisee, this means that any local advertising initiatives or customized promotional campaigns will need to be reviewed and approved by the franchisor before implementation. While this may add an extra step to the marketing process, it also provides an opportunity to receive feedback and guidance from Checkersrallys's marketing team, potentially improving the effectiveness of the advertising. Franchisees should factor in the time required for this approval process when planning their marketing activities.