Does Checkersrallys require advance written consent before a franchisee can establish a social media site associated with the Checkersrallys marks?
Checkersrallys Franchise · 2025 FDDAnswer from 2025 FDD Document
- 9.08 Social Media Sites. We may maintain one or more social media sites (e.g., Twitter, Facebook, or such other social media sites).
You may not establish or maintain any social media sites utilizing any user names, or otherwise associating with the Marks, without our advance written consent.
We may designate at any time and from time to time regional or territory-specific user names/handles to be maintained by you.
You must adhere to the social media policies that we establish at any time and from time to time and you will require all of your owners and employees to do so as well.
Source: Item 22 — CONTRACTS (FDD pages 91–92)
What This Means (2025 FDD)
According to Checkersrallys's 2025 Franchise Disclosure Document, franchisees must obtain advance written consent from Checkersrallys before establishing or maintaining any social media sites that utilize Checkersrallys's user names or are otherwise associated with Checkersrallys's marks. Checkersrallys may also designate regional or territory-specific usernames/handles for franchisees to maintain.
This requirement allows Checkersrallys to maintain control over its brand image and messaging on social media. It ensures that franchisees adhere to Checkersrallys's established social media policies, which all owners and employees must follow. These policies are subject to change at any time.
This provision is typical in franchising, as franchisors want to ensure brand consistency and protect their trademarks. A prospective Checkersrallys franchisee should be prepared to seek approval for any social media presence they wish to establish for their franchise and to adhere to Checkersrallys's social media policies.
Additionally, Checkersrallys retains the right to maintain its own social media sites. Franchisees must also comply with Checkersrallys's requirements regarding customer data, ensuring they do not use, process, copy, display, publish, store, or transfer customer data without Checkersrallys's approval.