Can the Checkersrallys NPF furnish franchisees with marketing materials at cost?
Checkersrallys Franchise · 2025 FDDAnswer from 2025 FDD Document
The NPF may furnish you with marketing, advertising and promotional materials (including POP materials) at cost, plus any related taxes and administrative, shipping, handling and storage charges.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 46–57)
What This Means (2025 FDD)
According to Checkersrallys's 2025 Franchise Disclosure Document, the National Production Fund (NPF) may furnish franchisees with marketing, advertising, and promotional materials, including point-of-purchase (POP) materials, at cost. This cost includes any related taxes, administrative, shipping, handling, and storage charges.
This means that Checkersrallys franchisees may have the opportunity to obtain marketing materials directly from the NPF at a rate that covers the fund's expenses without a markup for profit. This could potentially lower the cost of these materials compared to sourcing them independently. POP materials are in-store promotional items designed to attract customer attention and drive sales.
However, franchisees should be aware that these costs can fluctuate based on taxes, administrative overhead, shipping, handling, and storage. It is also important to note that while the NPF aims to benefit all restaurants, Checkersrallys does not guarantee that any particular restaurant will directly benefit from advertising placement. Franchisees should inquire about the specific types of marketing materials available through the NPF and the associated costs to determine if this option is beneficial for their individual business needs.