What are the 'Marks' that Checkersrallys owns, operates, and franchises?
Checkersrallys Franchise · 2025 FDDAnswer from 2025 FDD Document
We own, operate and franchise restaurants under the "Checkers" name (collectively, "Checkers Restaurants") and under the "Rally's" name (collectively, "Rally's Restaurants") and associated trademarks, service marks, trade dress, and other commercial symbols that we currently (or may in the future) authorize to identify, promote, and operate Checkers Restaurants and Rally's Restaurants, as is applicable, and/or any services or products offered by Checkers Restaurants or Rally's Restaurants, including the mark CHECKERS® for Checkers Restaurants and RALLY'S® for Rally's Restaurants, and our distinctive building design and color scheme (collectively, the "Marks") and the System (defined below). We refer to Checkers Restaurants and Rally's Restaurants collectively as "Restaurants" in this Franchise Disclosure Document.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 9–14)
What This Means (2025 FDD)
According to Checkersrallys's 2025 Franchise Disclosure Document, the 'Marks' that Checkersrallys owns, operates, and franchises include associated trademarks, service marks, trade dress, and other commercial symbols that they currently or may in the future authorize to identify, promote, and operate Checkers Restaurants and Rally's Restaurants. These marks apply to any services or products offered by Checkers Restaurants or Rally's Restaurants. Specifically, the marks include CHECKERS® for Checkers Restaurants and RALLY'S® for Rally's Restaurants, as well as their distinctive building design and color scheme.
For a prospective franchisee, this means that when you operate a Checkersrallys franchise, you are authorized to use these registered trademarks and branding elements. This is a crucial aspect of franchising, as it allows you to benefit from the established brand recognition and reputation that Checkersrallys has built over the years. The consistent use of these marks across all franchise locations helps to reinforce brand identity and customer loyalty.
It is important for franchisees to adhere strictly to Checkersrallys's guidelines regarding the use of these marks. Any unauthorized use or modification of the trademarks, service marks, trade dress, or building design could potentially lead to legal issues and damage the brand's reputation. Franchisees should ensure they fully understand and comply with the brand standards outlined in the franchise agreement and operations manual to properly leverage the value of these 'Marks'.