Must Checkersrallys franchisees require their owners and employees to adhere to Checkersrallys' social media policies?

According to Checkersrallys' 2025 Franchise Disclosure Document, franchisees must adhere to the social media policies established by Checkersrallys and ensure that all owners and employees do the same. Checkersrallys may maintain social media sites such as Twitter and Facebook. Franchisees cannot establish or maintain any social media sites utilizing any user names or otherwise associating with the Marks without Checkersrallys' advance written consent. Checkersrallys may designate regional or territory-specific user names/handles to be maintained by the franchisee at any time and from time to time.

This means that as a Checkersrallys franchisee, you are responsible for ensuring that your restaurant's social media presence, if any, aligns with the brand's standards and policies. This includes not only your own actions but also the actions of your employees and owners related to social media. Failing to comply with these policies could result in a breach of the franchise agreement.

Most franchisors have social media policies in place to protect their brand reputation and ensure consistent messaging. Checkersrallys' approach is fairly standard in that it retains control over brand-related social media activities and requires franchisees to enforce these policies at the local level. Prospective franchisees should carefully review Checkersrallys' social media policies and understand the implications for their business operations and employee management.